here are my ideas
1st pic (both animated)top: Stainboy pushes out the original Google letters and leaves stains on the floor. Stainboy walks to front while the stain he left grows to a monster silhouette of the Google logo
bottom: Jack-in-the-box concept. box is wound (wind?) and three monsters come out. spring forms the two O's and the round part of 'g'. the box is the G. The creature at the bottom is the tail of the 'g' and other two are supposed to stand for 'l' and 'e'.
2nd pictop: (static) basically creatures as letters.
bottom: (animated) Monsters in the closet concept. Door opens and creatures come out. The door is for the 'l' and the creatures would form the letters.
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